With school officially back in session, it’s time to ace the new season by being aware and engaged in our environment, education, and everyday experiences—with that being said, there’s no better way to do this than by joining the movement with Reebok BOK’s new digital detox initiative called “Unplug & Play.”
The Reebok BOKS program is an amazing children’s focused non-profit program founded by Kathleen Tullie that’s part of the Reebok Foundation. BOKS is an acronym that stands for “Build our kids’ success”—and its mission is to get grade school children (and families alike) to get moving before, during, and after school. The BOKS program was created as a direct response to the dwindling amount of physical activity programs in elementary and middle schools in the United States with the goal of reversing the physical inactivity epidemic by getting kids active and moving.
According to Nancy Colier’s book “The Power of Off,” young adults are now sending an average of 110 texts per day. The result is sedentary screen time where kids and adults alike are glued to their digital devices and staring at their screens rather than interacting, observing, communicating, and meditating.
What is the “Unplug & Play” initiative?
The BOKS program’s new digital detox initiative called “Unplug & Play,” challenges children and adults to “unplug” and observe the world around and give the brain space to be creative. When we use our #unplugged time to be physically active, we take it a step further and immediately set off neurogenesis and neurotransmitters (the natural chemicals in our brains that help with everything from depression to anxiety). If kids were to play the same number of minutes they spend on social media we would live in much happier and healthier communities.
Screen addiction is a problem for adults and children and it’s time to do something about it. Which is why “Unplug and Play” or #unplugandplay, the innovative BOKS initiative is a great challenge for people of all ages to put down their devices for 60 minutes a day. (60 minutes is also the exact amount of time that the Center for Disease Control recommends children and adolescents be physically active per day).
Participants in the challenge should use those 60 minutes to get out and do something for their well-being. Whether that be playing with their kids, taking a yoga class, going out to dinner or just meditating – the goal is the same – conduct your own digital detox.
How can you participate in #unplugandplay?
Simply head on over to social media to tag/challenge your friends and share your experience with BOKS via the hashtag #unplugandplay. (Of course don’t worry about sharing anything until your 60 minute digital detox is complete).
“Let’s #unplug together and create a movement that will better ourselves, our families and our communities!” ~ Founder Kathleen Tullie
For more information about Reebok’s BOKS program visit: www.bokskids.org.
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