Reebok’s commitment to bringing positive change through fitness rocked the NYC last week through the Donate in Sweat movement with the help of superstar actress and longstanding brand partner, Nina Dobrev, hosting a mass Les Mills workout to raise money for women’s charities.
Dobrev premiered her new BODYJAM™ dance workout co-created with Reebok and Les Mills, by leading a largescale workout labeled “Donate in Sweat,” with Reebok donating $100 for each participant. As a part of Reebok’s larger brand campaign initiative celebrating women who are transforming themselves and the world around them, the evening’s donation totaled $15,000 and was split equally between the Women’s Strength Coalition and the Movemeant Foundation, two organizations dedicated to empowering women through fitness.
Commenting on the event, Dobrev said: “Today’s workout with Reebok and Les Mills was about showing the power of fitness in action. We all came together for a workout that not only made us feel empowered, but by raising money for these amazing charities, we made a contribution to forces for good. I’m proud to be part of an initiative, which not only celebrates women who are making positive change through fitness, but also supports female-driven charities financially.”
The mass workout event was the world’s first opportunity to experience Nina’s exclusive BODYJAM™ dance workout, which Dobrev helped to create in collaboration with Reebok and world group fitness leaders Les Mills. As a fitness and dance enthusiast, the partnership was Dobrev’s chance to unite two of her biggest passions. Nina’s BODYJAM™ workout will be rolling out nationwide on Oct. 1.
“It was so empowering to see so many women coming together to workout in one space, and even more exciting for me to give people the chance to try the workout I have created with Reebok and Les Mills for the first time,” Dobrev said.
GET THE LOOK AND GIVE BACK
Dobrev is the latest partner to help drive Reebok’s growing brand movement to celebrate women who bring positive change to the world. In addition to supporting Donate In Sweat with her BODYJAM™ workout, Dobrev also designed her own custom slogan T-Shirt, which features a personal message of confidence and strength —“Confidence Has No Competition”. 100% of the proceeds from sales of the shirt will be donated by Reebok to the Women’s Strength Coalition and the Movemeant Foundation.
Everyone can be a part of Donate In Sweat. In addition to purchasing Dobrev’s custom T-Shirt from reebok.com, people can help support the Women’s Strength Coalition and the Movemeant Foundation by sharing an original workout photo on social media and tagging it with the #BeMoreHuman hashtag. Reebok will donate $5, split evenly between the two charitable organizations, for every photo up to the predetermined maximum. Fitness enthusiasts can also attend a SweatCon event (sweatconrally.com) and Reebok will donate the class registration fee (excluding taxes) to the two charitable organizations.
So get moving for the movement and try out Nina’s Reebok and Les Mills BODYJAM workout for yourself, which launches today October 1st on lesmills.com/likenina.