Join Avène’s Kindness is Power initiative

In honor of October being both Eczema Awareness Month and National Bullying Prevention Awareness Month, let’s stand together for these two important causes to bring light to both bullying and this debilitating skin condition.

What’s the tie-in between Eczema and bullying?

According to the National Eczema Association, 1 in 5 school-age children with Eczema experience bullying due to this skin condition. Those battling Eczema already suffer from low self-esteem, and the harmful effects of bullying on their emotional health/well-being are known to be long-lasting.

The initiative

Avène, the world-renowned skincare brand known for its soothing and healing products—and dedication to sensitive skin has created the new Avène Kindness is Power #AveneHope initiative to benefit the KIND Campaign, an internationally recognized, non-profit, multi-platform anti-bullying movement. Given the strong spotlight on the devastating effects of bullying right now, this is, indeed, a timely initiative.

The inspiration

(Courtesy of Avène)

The exciting new Kindness is Power #AveneHope initiative, which runs through Oct 31 on www.aveneusa.com/hope, is inspired by the compelling story of Carissa Chilson, a tenacious, spirited 12-year-old Eczema patient from Dallas-Fort Worth, Texas, who is one of the over 30 million Americans who suffer from eczema, a serious inflammation of the skin that not only causes dryness, intense itching and redness, but also results in sleep deprivation and other adverse effects.

Looking at Carissa today, you’d never know that since infancy she’s been battling chronic flare-ups of Eczema so severe, leaving her skin raw, extremely irritated and open to infection, that even bathing was tortuous.

Eczema also negatively impacted Carissa’s self-esteem. Not only did she suffer the physical trauma of Eczema, Carissa also endured the teasing and taunts of classmates, who even spread untrue rumors that she was infectious.

Carissa and her family finally found hope, a drug-free alternative at the acclaimed Avène Hydrotherapy Center in France, maintaining the results of Carissa’s hydrotherapy and dermatology treatments with soothing Avène skin care products at home.

Hear Carissa’s story:

Goods for a feel-good cause

To help young patients like Carissa who are also coping with the negative effects of bullying, 100% of the proceeds (up to $25K) from the sale of the Kindness is P♥wer #AveneHope tote bag and kits will be donated by Avène to benefit the KIND Campaign.

The #AveneHope offerings include two great values that are filled with skincare goodies inspired by Carissa’s regimen of soothing essentials:

(Courtesy of Avène)

Kindness is P♥wer XeraCalm Cream Kit $47 (a $62 value!)–

6.7 fl. oz. XeraCalm A.D Lipid-Replenishing Cream*
5.29 oz. Avène Thermal Spring Water
FREE Travel-size 3.3 fl. oz. XeraCalm A.D Lipid-Replenishing Cleansing Oil
FREE Kindness is Power Tote

*The XeraCalm A.D Lipid-Replenishing Cream is recommended for very dry skin prone to itching, atopic dermatitis and/or eczema.

(Courtesy of Avène)

Kindness is P♥wer XeraCalm Balm Kit $47 (a $62 value!)–

6.7 fl. oz. XeraCalm A.D Lipid-Replenishing Balm*
5.29 oz. Avène Thermal Spring Water
FREE Travel-size 3.3 fl. oz. XeraCalm A.D Lipid-Replenishing Cleansing Oil
FREE Kindness is Power Tote

The XeraCalm A.D Lipid-Replenishing Balm is recommended for severely dry skin prone to itching, atopic dermatitis and/or eczema.

(Courtesy of Avène)

You can also purchase the Kindness is P♥wer #AveneHope tote bag alone for just $5.00.

The beauty benefits

Each Avène XeraCalm A.D Lipid-Replenishing product:

Directly targets the cause of and source of itching associated with skin prone to Eczema
Is powered with patented I-modulia®, an innovative complex derived from Avène Thermal Spring Water, that is clinically shown to calm itching sensations, soothe redness and irritation and help support the skin’s defense system
Is infused with the same soothing, therapeutic Avène Thermal Spring Water that goes into the hydrotherapy treatments at the Avène Hydrotherapy Center
Is approved by the National Eczema Association(NEA) for its efficiency and tolerance
Products are most efficacious when used with the soothing, spray-on Avène Thermal Spring Water, which is also in the tote bag and can be used alone whenever skin needs soothing, calming and refreshing benefits